Program Management
I lead large-scale initiatives where orchestration matters more than heroics. I’ve directed multi-vendor ecosystems and multimillion-dollar rollouts like JPMorgan Chase’s digital merchandising network (1,600+ branches, Times Square screens, custom dashboards). My programs align creative ambition with operational discipline, keeping stakeholder clarity high and chaos tolerable. The job isn’t to keep the trains running—it’s to make sure they’re all headed somewhere worth going.
JPMorgan Chase
Digital Merchandising Program
Executed the development and deployment of the $45 million digital marketing platform for retail banks. Scope included vendor selection & management, cross-functional leadership, stakeholder communication and management, hardware procurement, custom content management tools, executive dashboard development, network and security products.
Results—Installation and software deployment to 1600+ locations including network management customization to control large arrays (Times Square billboards) and live stream Bloomberg news service with custom ad wells.
Humana
Cross-functional Consumer Conference
Produced a 3-day cross-functional employee conference bringing key consumer segments and health occasions to life. Using improvisational actors, teams interviewed and listened to the concerns from their first-person point of view.
Results—Conference marked a watershed moment shifting the corporate culture form actuarial tactics to consumer-centricity, empathy and human engagement.
Airstream
Lifestyle Brand Development & Retail Strategy
Authored business case, oversaw development and launch of a new specialty lifestyle e-commerce business—consumer segmentation and go-to-market strategy. Conducted developer vendor selection based on gathered requirements. Authored business process for retail, marketing, and operations. Led cross-functional teams to establish merchandising and operational standards. Partnered with senior leadership to develop financial projections and budgets.
Results—First year sales exceeded goals by 17%. User engagement led to a 28% increase in qualified leads to dealerships.
