Product Management
I translate complex cross-functional problems into products that work for people and businesses. My teams deliver by balancing value, design, and technology—not by chasing features. Whether it’s deploying 1,300+ 7-Eleven self-checkout kiosks in three months or building Airstream’s first e-commerce platform, I move from hypothesis to launch through structured iteration, grounded in data and empathy. My approach: make tradeoffs visible, make decisions reversible, and make the product indispensable.
7-Eleven
Speedway Self-Checkout
Cross-functional leadership including research, UX, engineering, QA and stakeholder management. Authored requirements and established acceptance criteria. Road-mapped phased deployment and installations. Manage team priorities by balancing trade-offs among value, design, and technology. Serve as the voice of the customer.
Results—Installed in 1300+ stores over 3 months. Reduced transaction time from 1:20 assisted to :38 self checkout.
Cardinal Health
Ecommerce Path-to-Purchase
Built Path-to-Purchase (P2$) portion of a new e-commerce platform. Led cross-functional team—research, UX, and engineering toward replacing legacy system. Worked closely with business unit stakeholders to define requirements and establish acceptance criteria. Synthesize research & data; structure and define strategic frameworks and prioritize work.
Results—Beta testing yielded several UX features and functional changes layered into next-phase development.
Airstream
Ecommerce Platform
Collaborated with internal and external teams to build the site with a balance of editorial storytelling and lifestyle merchandise. Engineered UX to yield consumer segmentation data integrated into CRM. Synthesized relevant data to create customer-first strategies; utilized data-driven insights to approach the consumer experience, UX, and engagement tactics to maximize business performance.
Results—First year sales exceeded goals by 17%. User engagement led to a 28% increase in qualified leads to dealerships
